VIETNAMESE IN THE UNITED STATES:

Vietnamese, A TOP 5 ETHNIC MARKET behind the Hispanics...

NY & FL :
>20 000
people
Vietnamese
Territories
Vietnamese is in
the top fourteen
languages taught in two-year colleges
VIETNAMESE IN THE US IN 2010:
1,737,433 Vietnamese people live in the US
>> The Vietnamese population was the 4th largest among the Asian population groups in the United States
VIETNAMESE SPEAKERS IN THE US:
1,419,539 use Vietnamese in their
home on a daily basis

...cultivating, billions of dollars in the United Sates!

A segment that businesses who wants
to stay ahead definitely need to explore


# US import from Vietnam amounts to over $24.6 billion in 2013, a 21.6% increase ($4.4 billion) from 2012 >> Vietnam was the United States 20th largest supplier of goods imports in 2013.
PROFIL
Who are the Vietnamese-speaking people?
# Highly Educated
# A strong buying power
# Interest: culture, entertainment
TACTICAL TIPS 
# Local and national media are available to cover the market.
# Capricorn knows the most effective sources of major media. 6 magazine + 2 radio + 100 website + mailing list package available

- Netcapricorn.com Marketing & Advertising agency that explores International Markets
Sources

- alsintl.com/blog/top-10-languages/ .mla.org/pdf/2009_enrollment_survey_pr.pdf
- en.wikipedia.org/wiki/Vietnamese_American
- census.gov
- bpsos.org/mainsite/images/DelawareValley/community_profile/us.census.2010.the%20vietnamese%20population_july%202.2011.pdf

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