FRENCH IN THE UNITED STATES: French, THE BIGGEST ETHNIC MARKET behind the Hispanics...
NY & FL :
>280 000 people
French
Territories CA : 3.6 million learned French at school
FRENCH IN THE US IN 2013:
129,520 people living in the US were born in France >>+3.5%
FRENCH SPEAKERS IN THE US:
2,070,000 use French in their home on a daily basis >> 2nd language after Hispanic* (when Chinese dialects are not combined) ...cultivating, billions of dollars in the United Sates!
AMERICANS SAY
<< J'ADORE >> TO FRENCH # French is the 2nd MOST STUDIED LANGUAGE, preceded only by Spanish >> Percentage of all learners: 12.3% # France is the 2nd MOST VISITED EUROPEAN COUNTRY by Americans : 6.6 million in 2013 # 6000 French companies in US serving consumers interested in French products # US import from France amounts to over $46.4 billion in 2013 >> more than Australia and Brazil combined !>
PROFIL
Who are the French-speaking people?
# Highly Educated
# A strong buying power # Interest: culture, gourmet entertainment, French products, luxury products # Hobbies: traveling, Music
TACTICAL TIPS
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Local and national media are available to cover the market.
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