Advertising Ethnic and French Markets

Marketing strategy
Additional references
Advertising
Our media references
Testimonials

Market study

Client : Lactalis.
Goal : A top 5 world leader in dairy asks for a study on his current online buyers in the US.
Solutions : Release of online surveys.
Result : From the results the company decides on the most appropriate audience to target: ages, gender, geographic locations, education degrees.

Competitive intelligence

Client : Opinion Way for Ubisoft.
Goal : Evaluate expectations of young online players.
Solutions : Emailing campaigns.
Result : High volume and quality of collected responses.

Performing and visual message definition

Client : International School of New York.
Goal : Build recognition of the International School in New York.
Solutions : Creating advertisements and purchase visual exposure in newsletters and websites.
Result : A CTR of about 1%.

French families for Ecole Internationale New York

Visual identity

Client : The Economic Mission of France for the US – Ubifrance
Goal : To find a name, create a logo, and a design a website.
Solutions : Original suggestions and useful production
Result : Expanded applications of marketing materials.

Define your marketing strategy

Client : TV operator
Goal : Help in decision making, coordination of campaigns and improvement of results.
Solutions : Define quarterly approaches, conceive messages and select supports. Then purchase, coordinate, track, and report, on advertising tactics. Finally financial analysis on the return on investments.
Result : More than 10 years of collaboration with increasing budgets.

Translation

Client : Maison de la France, the international organization promoting French regions and territories to tourists.
Goal : Translation and adaptation of the website in English.
Solutions : Interpreters and cultural explanations.
Result : A major translation performed in less than 2 weeks with delivery of texts in a format very easy to implement.

Affiliation

Client : Moulin rouge
Goal : Increase the direct bookings
Solutions : We suggest to the MOULIN ROUGE to create a partnership affiliation.
Result : Effective collaboration since 2000.

Client : Veolia.
Goal : The international transportation company wants to get travelers to major international airports in France.
Solutions : Online exposure.
Result : More than 20,000 online customers since 2003.

Production of visuals

Client : ESTEE LAUDER
Goal : Produce visuals for intern and external usage
Solutions : Production of visuals
Result : Production of visuals in timely frame

Audit website

Client : Real estate agent in Paris.
Goal : Collect qualified leads people looking for an apart in Paris.
Solutions : Creation of web sites
Result : Collection of leads

Marketing strategy for Buy An Apartment in Paris

Agencies

Buongiorno, Carat, Consorte Media, Conversant, DataStudio, Fullsix, HaMedia, Horyzon Media, Ibase, KDP Regies, Mediatrack, Mediaprisme, MPG, Rebelles, DeclicNet, ValueClick...

Gifts, Craft

Alaflora, AntiquityPro, eMosaique.com, French Selections, Hagood Art, Lireka, Paris to Provence Chicago, Le Louvre des Antiquaires, MyFrenchStore, RegallyYours.com, Timissimo

Cosmetics – Health – Fashion

Biafine, Editions Jalouses, Estée Lauder, Tamaloo.com, VoilabyCoco

Travel

Air France, American Airlines, Avis, France on Your Own, FrancePrivileges (Agatha, Bisous Bisous, Comtesse du Barry, Europcar, Lacoste, L’Occitane, Matis Paris, Poilane, Relais & Chateaux), International Living, Tunis Air, WeVat, Zapptax

Culture

3A Telesud, Afrotainment, Air concert in Madisson Square Garden, Alapage.com, Amazon.fr, Echostar KBS-DishNetwork-Sling, France Magazine (UK), Litraweb.com, Rai, shows (Air, Aznavour, Elie Semoun, French Comedy Festival, InFrenchWithEnglishSubtitles, Julien Clerc, Patrick Bruel), TV5 Monde, Twenty Century Fox, UbiSoft

Education

Billingual Bebe, Cours Legendre, Ecole Francaise Digitale, French Alliance New York, Hattemer, Lycee Francais New York, Lyceum Kennedy, OFALycee, Petite Ecole Chicago, Savio, SLImmersion

Expatriation

AGS, Biard Demenagements, Direct Moving, Femmexpat.com, Expatriation.com, FranceService.com, French Movers Inc, InternationalLiving, IPI, La Poste, Mondissimo, SLS, Ubidoca

Finance – Insurance

ACS, AOC Broker, April, BNP Paribas, BUPA, CIBC Montreal, Crédit Agricole, Crédit Lyonnais, Eugen International, Groupe Crystal, Expert Finance, International Santé, Maubourg Patrimoine, Merill Lynch (France), MesActions.com, MondAssur, Novelvy, Orange Money, Oui Financial, Santexpat, Société Générale, Wargny, William Russel

Food - Gourmet

3 Little Pigs, Babeth's Feast, Boulart, Cavissima.com, Domaine Auzias - Paretlongue, Bonne Maman/Andros USA, Jenlain, Foies Gras Gourmet, FrenchSelections, Lactalis USA, Mad Mac Macaron, Pietra, Pikaboo.com, Ricard, Sopexa, Unibroue, Zchocolat.com

Public Relation

Client : Hotel Britannique in Paris.
Goal : Improve the recognition of the hotel.
Solutions : Massive circulation of articles on hundreds of websites.
Result : Famous media released positive articles about the client. Google ranks Hotel Britannique in #1 position for "Hotel Paris"

Hiring

Client : Humblot-Grant Alexander.
Goal : Help a major pharmaceutical company to recruit international candidates.
Solutions : Emailing by bi-cultural publishers.
Result : Collection of sufficient international targeted profiles.

International research for Humblot headhunter

Client : Humblot-Grant Alexander.
Goal : Help a major pharmaceutical company to recruit international candidates.
Solutions : Emailing by bi-cultural publishers.
Result : Collection of sufficient international targeted profiles.

Operation to find international doctors for Medecins Sans Frontières

Health campaign

Client : INPES
Goal : Inform and raise awareness of African immigrants in France
Solutions : Display of visuals on ethnic websites with IP geo targeting
Result : More than 400,000 visuals displayed per week on websites.

Increase your presence on media

Client : Société Générale
Goal : Get the maximum of exposure to French expatriates Solution : Identification of publications, negotiations, set up, monitoring of 40 campaigns, control and reports
Solutions : Identification of publications, negotiations, set up, monitoring of 40 campaigns, control and reports
Result :

International exposure for Société Générale

Sponsoring

Client : Delegation of Quebec, Consulate of France, Consulate of Switzerland, Belgium-American Chamber of Commerce
Goal : Increase participation in various French speaking events in New York.
Solutions : Sponsoring of a major local website
Result : Largest Quebec event in New York and largest exposure of events for the other organizations.

Client : ALACARTE, a real estate company renting furnished apartments in Paris.
Goal : Help a major pharmaceutical company to recruit international candidates.Get more OPT IN subscribers to the client's newsletter
Solutions : Sponsoring of Francophile newsletters
Result : 87% of sponsored newsletters have subscribed to the client's newsletter !

Street marketing

Client : Italian Stores in the US
Goal : Distribution of advertisement flyers in French restaurants and distribution of promotional bags in Italian grocery stores in the U.S.
Solutions : study about ethnic communities, identification of restaurants and groceries in ethnic communities across 12 cities, evaluation of opportunities, qualification of the potential accuracy of a partnership and evaluation of the volumes and proportions of customers speaking Italian daily. Coordination, shipping of promotional bags, control and follow up.
Result : Operation renewed over 2 years

Brand recognition for a new publication

Client : Cafe Creme
Goal : A new francophile magazine Cafe Crème was in search of recognition
Solutions : Research for high-end, well-known companies interested to appear in this publication.
Result : Worldwide companies (Avis and Volvic) partnered with this publication and have helped the publisher to reach better levels of distribution and recognition.

conferences

Client : French International Affairs / Fund for French nationals abroad
Goal : Promotion for the day of expatriation organized by the Fund for French Nationals abroad.
Solutions : A media mix of 20 media in 2 weeks on the topics of the day: newsletter inserts, visuals campaigns, publication of editorials, display of graphic and text ads to users in the Ile de France
Result : The attendance to the events reached the occupancy limits

Clients acquisition campaigns

Client : EuroCar TT
Goal : Capricorn maximizes return on investment with an analysis of requests for quotes for a car rental company.
Solutions : Mix media for recognition and new clients
Result : Increase of sales, measurement of the return on investments

Client acquisition campaigns business to business

Client : Merill Lynch Canada
Goal : Collect leads of Europeans willing to invest in Canada, collecting qualified and detailed lead information.
Solutions : Use of a leading immigration website
Result : Quick collection of qualified leads.

Campaigns to get referrals business to business

Client : LMPI – Hachette Filipacchi North America
Goal : Teachers in French and Buyers in libraries in the US
Solutions : Direct marketing
Result : Renting of postal addresses and email blasts 2009-2008-2006

French readers in the US for Paris Match

Mix media french in the us

Client : TV5 Monde-USA
Goal : Promote French language tv station in continental US online only in 5 weeks Markets: people interested to get Tv programs in French language/French communities, people (francophile, people from France, Belgium, Swiss, Canada…) 5 Millions people in US !
Solutions : Online, French and Francophile medias CPM, email blast, PPC
Result : 5M million francophile and 2M French speakers impression to 30 websites and francophile (voilanewyork, lemonde.fr, paris-anglo.com, Google, bing, Facebook…) 8000 clicks. Spring 2009 2010 and 2011.

Online media to ethnic communities in the usa

Client : DISH Network South Asian in the US
Goal : Reach Tamil speakers in the US (approx. 100,000 expatiates in the US) and other South Asian communities in the US (Hindi, Kannada, Urdu...)
Online exposure and has a limited budget
Solutions : Production of visuals and messages in original languages, display on community websites across the US.
Result : 1,600,000 visuals within 6 weeks on 18 community websites

Brand recognition: ethnic africans living in the us afrotainment

Client : 3A Telesud , Afrotainment
Goal : Reach African born living in the US via internet
Solutions : A mix of campaigns reaching Botswanian, Burundian, Cameroonians, Ethiopian, Ghanaians, Ivorians, Kenyan, Nigerian, Senegalese South African, Togolese, Zimbabweans in their respective languages.
Result : Geo targeting over 60 websites, for significant ROI

Raised interest in potential investors - conferences

Client : ADERLY, Chamber of commerce of Lyon, France
Goal : ADERLY wants to attract more foreign investors in Lyon and asks Capricorn to reach decision-makers in geographical areas and in specific industry sectors. A direct marketing operations was decided.
Solutions : B to B geographical emailing campaigns to increase the exposure and attendance
Result : Good opening rates and click through for years

Social media editorial production

Client : DISH
Goal : Launch and develop a social website exposure
Solutions : Create social media pages and write articles on social websites. Gather people.
Result : Publication of articles: Text + picture resulting on acquisition of "fans". The client extended service 9 months instead of 3 initially requested.

Client : Hotel Britannique, a boutique hotel in Paris
Goal : Increasing the business with a better ranking in Search Engines
Solutions : Creating banners, displaying of banners, releasing of advertorials.
Result : Bookings, several nice reviews, great reviews about the hotel, by leading travel websites and Google

Media monitoring

Client : Echostar
Goal : Reach Arab speaking populations in the US.
Solutions : Identification, and monitoring of 40 online campaigns over 1 month. An independent ad server tracks impressions, clicks and help to better allocate budgets and improve the CTR by 200% during the campaign.
Result : Client recommends Capricorn to lead campaigns to other ethnical groups.

Travelers to france

Client : AVIS
Goal : Purchase of advertising exposure to promote Avis on markets of travelers to France (since 2001).
Solutions : Suggest and set up of campaigns
Result : Acquisition of new clients with a significant margin.

We work with all types of media, online and offline. Our approach gives you relevant visibility for your promotion of identity, brands, team, products or services:

Capricorn has the unique expertise to deal with thousand of media support:

Portals and Directories
Social Media
News Media
Customer Data Bases

Capricorn is the only company to propose visibility on several multi-format publications for Francophiles and French speakers (African, Swiss, Belgian ...).
Capricorn helps you choose and negotiate the optimum campaigns at the best return on investments.