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MARKETING STRATEGY

MARKET STUDY

Margaret Zwadaska

Client : Margaret Zwadaska.

Goal : An immigration lawyer asks for a study on the expectations of the audience on the topic of visas and immigration.

Solution : Release of online surveys.

Result : From the results the lawyer decides on the topics to raise at the conferences.

COMPETITIVE INTELLIGENCE

opinionway

Client : Opinion Way for Ubisoft.

Goal : Evaluate expectations of young online players.

Solution : Emailing campaigns.

Result : High volume and quality of collected responses.

PERFORMING AND VISUAL MESSAGE DEFINITION

International School of New York

Client : International School of New York.

Goal : Build recognition of the International School in New York.

Solution : Creating advertisements and purchase visual exposure in newsletters and websites.

Result : A CTR of about 1%.

VISUAL IDENTITY

Ubifrance

Client : The Economic Mission of France for the US – Ubifrance

Goal : To find a name, create a logo, and a design a website.

Solution : Original suggestions and useful production

Result : Expanded applications of marketing materials.

DEFINE YOUR MARKETING STRATEGY

Dish Network

Client : TV operator

Goal : Help in decision making, coordination of campaigns and improvement of results.

Solution : Define quarterly approaches, conceive messages and select supports. Then purchase, coordinate, track, and report, on advertising tactics. Finally financial analysis on the return on investments.

Result : More than 10 years of collaboration with increasing budgets.

TRANSLATION

Maison de la France

Client : Maison de la France, the international organization promoting French regions and territories to tourists.

Goal : Translation and adaptation of the website in English.

Solution : Interpreters and cultural explanations.

Result : A major translation performed in less than 2 weeks with delivery of texts in a format very easy to implement.

MEDIA PLAN

Telesud

Client : 3A Telesud – Afrotainment.

Goal : Launch of new TV channels with goals of both recognition and new clients.

Solution : After setting objectives, and segmenting the markets (10 African communities), Capricorn suggested to conduct operations implementing 30 campaigns to track results, to redefine goals and to better maximize returns on investments.

Result : A high satisfaction on acquisition of new customers and a highly strategic decision to launch.

AFFILIATION

Veolia

Client : Moulin rouge

Goal : Increase the direct bookings

Solution : We suggest to the MOULIN ROUGE to create a partnership affiliation.

Result : Effective collaboration since 2000.


Veolia

Client : AIRPORT CONNECTION / VEOLIA TRANSPORT

Goal : Increase sales

Solution : We suggest to the AIRPORT CONNECTION to create a partnership affiliation

Result : Effective collaboration since 2000, more than $500,000 in sales. In 2010, VEOLIA CONNECTION, a top 5 transportation company in the word, buys AIRPORT CONNECTION.

PRODUCTION OF VISUALS

Estee Lauder

Client : ESTEE LAUDER

Goal : Produce visuals for intern and external usage

Solution : Production of visuals

Result : Production of visuals in timely frame

AUDIT WEBSITE

BAP

Client : Real estate agent in Paris.

Goal : Collect qualified leads people looking for an apart in Paris.

Solution : Creation of web sites

Result : Collection of leads

ADVERTISING

PUBLIC RELATION

Hotel Britannique

Client : Hotel Britannique in Paris.

Goal : Improve the recognition of the hotel.

Solution : Massive circulation of articles on hundreds of websites.

Result : Famous media released positive articles about the client. Google ranks Hotel Britannique in #1 position for "Hotel Paris"

HIRING

Humblot-Grant Alexander

Client : Humblot-Grant Alexander.

Goal : Help a major pharmaceutical company to recruit international candidates.

Solution : Emailing by bi-cultural publishers.

Result : Collection of sufficient international targeted profiles.


Medecins sans frontiere

Client : Doctors Without Border USA

Goal : The non profit organization wishes to publicize in specific geographic areas in which they are recruiting.

Solution : Strong visual campaign on websites.

Result : Collection of appropriate international profiles.

HEALTH CAMPAIGN

INPES

Client : INPES

Goal : Inform and raise awareness of African immigrants in France

Solution : Display of visuals on ethnic websites with IP geo targeting

Result : More than 400,000 visuals displayed per week on websites.

INCREASE YOUR PRESENCE ON MEDIA

Société Générale

Client : Société Générale

Goal : Get the maximum of exposure to French expatriates Solution : Identification of publications, negotiations, set up, monitoring of 40 campaigns, control and reports

Solution : Identification of publications, negotiations, set up, monitoring of 40 campaigns, control and reports

Result :

SPONSORING

Delegation du Quebec

Client : Delegation of Quebec, Consulate of France, Consulate of Switzerland, Belgium-American Chamber of Commerce

Goal : Increase participation in various French speaking events in New York.

Solution : Sponsoring of a major local website

Result : Largest Quebec event in New York and largest exposure of events for the other organizations.


A La Carte Paris

Client : ALACARTE, a real estate company renting furnished apartments in Paris.

Goal : Get more OPT IN subscribers to the client's newsletter

Solution : Sponsoring of Francophile newsletters

Result : 87% of sponsored newsletters have subscribed to the client's newsletter!

STREET MARKETING

Street Marketing

Client : Italian Stores in the US

Goal : Distribution of advertisement flyers in French restaurants and distribution of promotional bags in Italian grocery stores in the U.S.

Solution : study about ethnic communities, identification of restaurants and groceries in ethnic communities across 12 cities, evaluation of opportunities, qualification of the potential accuracy of a partnership and evaluation of the volumes and proportions of customers speaking Italian daily. Coordination, shipping of promotional bags, control and follow up.

Result : Operation renewed over 2 years

BRAND RECOGNITION FOR A NEW PUBLICATION

Brand Recognition

Client : Cafe Creme

Goal : A new francophile magazine Cafe Crème was in search of recognition

Solution : Research for high-end, well-known companies interested to appear in this publication.

Result : Worldwide companies (Avis and Volvic) partnered with this publication and have helped the publisher to reach better levels of distribution and recognition.

CONFERENCES

Conferences

Client : French International Affairs / Fund for French nationals abroad

Goal : Promotion for the day of expatriation organized by the Fund for French Nationals abroad.

Solution : A media mix of 20 media in 2 weeks on the topics of the day: newsletter inserts, visuals campaigns, publication of editorials, display of graphic and text ads to users in the Ile de France

Result : The attendance to the events reached the occupancy limits

CLIENTS ACQUISITION CAMPAIGNS

Eurocar TT

Client : EuroCar TT

Goal : Capricorn maximizes return on investment with an analysis of requests for quotes for a car rental company.

Solution : Mix media for recognition and new clients

Result : Increase of sales, measurement of the return on investments


CLIENT ACQUISITION CAMPAIGNS BUSINESS TO BUSINESS

Merill Lynch C

Client : Merill Lynch Canada

Goal : Collect leads of Europeans willing to invest in Canada, collecting qualified and detailed lead information.

Solution : Use of a leading immigration website

Result : Quick collection of qualified leads.


CAMPAIGNS TO GET REFERRALS BUSINESS TO BUSINESS

Merill Lynch C

Client : LMPI – Hachette Filipacchi North America

Goal : Teachers in French and Buyers in libraries in the US

Solution : Direct marketing

Result : Renting of postal addresses and email blasts 2009-2008-2006

MIX MEDIA FRENCH IN THE US

TV5 Monde

Client : TV5 Monde-USA

Goal : Promote French language tv station in continental US online only in 5 weeks Markets: people interested to get Tv programs in French language/French communities, people (francophile, people from France, Belgium, Swiss, Canada…) 5 Millions people in US !

Solution : Online, French and Francophile medias CPM, email blast, PPC

Result : 5M million francophile and 2M French speakers impression to 30 websites and francophile (voilanewyork, lemonde.fr, paris-anglo.com, Google, bing, Facebook…) 8000 clicks. Spring 2009 2010 and 2011.

ONLINE MEDIA TO ETHNIC COMMUNITIES IN THE USA

TV5 Monde

Client : DISH Network South Asian in the US

Goal : Reach Tamil speakers in the US (approx. 100,000 expatiates in the US) and other South Asian communities in the US (Hindi, Kannada, Urdu...)
Online exposure and has a limited budget

Solution : Production of visuals and messages in original languages, display on community websites across the US.

Result : 1,600,000 visuals within 6 weeks on 18 community websites

BRAND RECOGNITION: ETHNIC AFRICANS LIVING IN THE US AFROTAINMENT

Afrotainment

Client : 3A Telesud , Afrotainment

Goal : Reach African born living in the US via internet

Solution : A mix of campaigns reaching Botswanian, Burundian, Cameroonians, Ethiopian, Ghanaians, Ivorians, Kenyan, Nigerian, Senegalese South African, Togolese, Zimbabweans in their respective languages.

Result : Geo targeting over 60 websites, for significant ROI

RAISED INTEREST IN POTENTIAL INVESTORS - CONFERENCES

Conferences

Client : ADERLY, Chamber of commerce of Lyon, France

Goal : ADERLY wants to attract more foreign investors in Lyon and asks Capricorn to reach decision-makers in geographical areas and in specific industry sectors. A direct marketing operations was decided.

Solution : B to B geographical emailing campaigns to increase the exposure and attendance

Result : Good opening rates and click through for years

SOCIAL MEDIA EDITORIAL PRODUCTION

Social Media

Client : DISH

Goal : Launch and develop a social website exposure

Solution : Create social media pages and write articles on social websites. Gather people.

Result : Publication of articles: Text + picture resulting on acquisition of "fans". The client extended service 9 months instead of 3 initially requested.


Hotel Britannique

Client : Hotel Britannique, a boutique hotel in Paris

Goal : Increasing the business with a better ranking in Search Engines

Solution : Creating banners, displaying of banners, releasing of advertorials.

Result : Bookings, several nice reviews, great reviews about the hotel, by leading travel websites and Google.

MEDIA MONITORING

Conferences

Client : Echostar

Goal : Reach Arab speaking populations in the US.

Solution : Identification, and monitoring of 40 online campaigns over 1 month. An independent ad server tracks impressions, clicks and help to better allocate budgets and improve the CTR by 200% during the campaign.

Result : Client recommends Capricorn to lead campaigns to other ethnical groups.

TRAVELERS TO FRANCE

Conferences

Client : AVIS

Goal : Purchase of advertising exposure to promote Avis on markets of travelers to France (since 2001).

Solution : Suggest and set up of campaigns

Result : Acquisition of new clients with a significant margin.

ADDITIONAL REFERENCES

Agencies
Buongiorno, Carat, Consorte Media, DataStudio, Fullsix, HaMedia, Horyzon Media, Ibase, KDP Regies, Mediatrack, Mediaprisme, MPG, Rebelles, DeclicNet, ValueClick...

Gifts, Craft
Alaflora, AntiquityPro, eMosaique.com, French Selections, Hagood Art, Paris to Provence Chicago, Le Louvre des Antiquaires, MyFrenchStore, RegallyYours.com, Timissimo

Cosmetics – Health – Fashion
Biafine, Editions Jalouses, Estée Lauder, Tamaloo.com

Community
Au France, France on Your Own, FrancePrivileges (Agatha, Bisous Bisous, Comtesse du Barry, Europcar, Lacoste,  L’Occitane, Matis Paris, Poilane, Relais & Chateaux), International Living

Culture
3A Telesud, Afrotainment, Air concert in Madisson Square Garden, Alapage.com, Amazon.fr, Echostar KBS-DishNetwork, France Magazine (UK), Litraweb.com, Rai, spectacles (Air, Aznavour, Elie Semoun, Julien Clerc, Patrick Bruel), TV5, Twenty Century Fox, UbiSoft

Expatriation
AGS, Biard Demenagements, Direct Moving, Femmexpat.com, Expatriation.com, FranceService.com, French Movers Inc, InternationalLiving, IPI, La Poste, Mondissimo, SLS, Ubidoca

Finance – Insurance
BNP Paribas, BUPA, CIBC Montreal, Crédit Agricole, Crédit Lyonnais, Groupe Crystal, Merill Lynch (France), MesActions.com, Orange Money, Société Générale, Wargny, William Russel

Food - Gourmet
Babeth's Feast, Cavissima.com, Domaine Auzias - Paretlongue, Jenlain, FrenchSelections, Pietra, Pikaboo.com, Ricard, Sopexa, Unibroue, zchocolat.com 

 

Publishers
Discovery Channel, E-DMS, France Press, France Service, France Today, New York Magazine, New York Post, New York Times, Nouvelles Editions de L’Universite, This City Paris, Women’s Wear Daily.

Information Bayard Web, Comfm.fr, Fleurus, Fox Soccer, France-Amerique.com, Iagora.com, L’Express International, LeMonde.fr, Le Monde Edition International, LesEchos.fr, Latribune.fr, Playbac, Paris Match, RAI TV

Legal + CPA
Acces France, Avocatsusa.com, Blanchet CPA, Considine, Constantin Associates, FranceService.com, Jade Associates CPA

Language – Education
Academiae, Champs-Elysees, Concordia College, Cuneiforme, Ecole Bilingue (Boston), Ecole Bilingue de Berkeley, Ecole Internationale de New York, eLycee, Fluent French. Francovideo.com, Frenchaway.com, French American School of New York, FrenchClasses.com, HEC Montréal, Lyceum Kennedy, Prof Q, Université de Montréal, Université de Lava, Université de Sherbrookel

Governmental Organization
ADERLY (promotion économique Rhone Alpes),  Ambassade de France (département Culturel New York), Mission Economique de New York, Provence Promotion , Délégation Générale du Québec, Belgian-American Chamber of Commerce, Sopexa

Non Governmental Organization
Médecins Sans Frontières

Restaurants
Brugmann, La Bonne Soupe, Meli Melo, Parigot, Jules Bistro, Café Soleil, Chez Lucienne, Dinosaur BBQ Télécommunication et services Internet 3U Telecom, Alcatel, Call In Europe, OneTel, Orange, Referencement.com

Travel
Air France, Airport Connection, Alacarte Paris, American Airlines, Avis, Auto Europe, Auto France, Continental Vacations, Elite Limousines, Ethiopian Airlines, Eurodrive, Europcar, EuropeByCar,  France Appartement, France Cruises, France Montgolfieres, French Home Rentals, Kemwell, La Conciergerie, Maison de la France, Hotel Britannique, Hotel Napoleon, Hotel Wolcott, Holiday Inn, Maison International, Le Moulin Rouge, Le Petit Futé,  Paris-Deluxe, Paristay, Paris Trip, Peugeot, PRO Travel, PSR, Rail Europe, PSR,  Transdev, UrbanLiving, Veolia, Villa4vacation.com, United Airlines

OUR MEDIA REFERENCES

We work with all types of media, online and offline. Our approach gives you relevant visibility for your promotion of identity, brands, team, products or services:

Capricorn has the unique expertise to deal with thousand of media support:

  • Portals and Directories
  • Social Media
  • News Media
  • Customer Data Bases

Media references :

Courrier International Easy Expat Expatriation.com Femmexpat France Amerique France Expatries France2 France24
France USA Media French Morning Immigrer.com La Gazette de Berlin La Tribune Le Figaro LePetitJournal.com L'Equipe
Les Echos.fr L'Expansion.fr Liberation Maison des Français de l'Etranger Quoi Faire en Floride Silicon French TV5Monde Valeurs Actuelles

 

Capricorn is the only company to propose visibility on several multi-format publications for Francophiles and French speakers (African, Swiss, Belgian ...).

Capricorn helps you choose and negotiate the optimum campaigns at the best return on investments.

Afrik.com Bonjour La France France.com francemag.com
        France Monthly France Today Camfoot.fr Guysen Israel News LaLibre.be
L'Intelligent.com New York Times Paris-anglo.comParis VoiceRFI Tribune de GeneveWebFrance International
Les Bing.com DieWelt.de Facebook Google Quoi International Herald Tribune La Repubblica.it LaStampa.it MSN.com myspace.com Value Click Yahoo.com YouTube.com

Testimonials

  • AlacarteAlacarte Testimonial
  • Arco ProductionsArco Productions Testimonial
  • Belgian American Chamber of CommerceBelgian American Chamber of Commerce Testimonial
  • Best Manhattan AppartmentsBest Manhattan Appartments Testimonial
  • Caisse des Français de l'ÉtrangerCaisse des Français de l'Étranger Testimonial
  • France Golf ToursFrance Golf Tours Testimonial
  • Humblot-Grant AlexanderHumblot-Grant Alexander Testimonial
  • Moulin RougeMoulin Rouge Testimonial
  • Veolia Airport Transportationdescription

Please hover your cursor over the image to see the corresponding testimonial.