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Cantonese is an official language in South East China and other geographic locations like Taiwan, Singapore, Hong Kong and Macau. Cantonese is spoken in other countries like Vietnam.
Chinese population in the US is estimated at 5,025,817 and amounts to 1.5% of the population.

Chinese (including Mandarin and Cantonese) is the 3rd most-spoken language in the US, with nearly 3.5 million speakers.
64,7% speak Chinese at home and 16,2% (about 458,840) identify Cantonese as the language spoken at home.

The largest communities of Cantonese speakers are in California (234,775), New York (95,915), Massachusetts (18,920), Illinois (13,905), Washington (12,430), Texas (10,240).

Cantonese speakers by place of birth

40.4% of Cantonese speakers identify China as their place of birth.
19.4% (about 233,373) are born in Hong Kong, 0.4% in Taiwan, 10% in Vietnam and 3.4% in other Asia.



Characteristics



Spending habits

mandarin spending habits tableau

Chinese-Americans buy brands and foods they know.
67% rate healthy ingredients/nutrition as a critical or significant factor influencing their purchases.


Digital presence



Views from some popular cantonese speakers youtube channel



Trade

Hong Kong is currently USA 21st largest goods trading partner with $43.8 billion in total of goods trade in 2018.

Taiwan is currently USA 11th largest goods trading partner with $76.0 billion in total goods trade.

China is the USA largest goods trading partner with $659.8 billion in total trade.
Exports total $120.3 billion. Imports total $539.5 billions. The U.S. goods trade deficit with China was $419.2 billion in 2018.


Sources:
https://en.wikipedia.org/wiki/Chinese_Americans
https://names.mongabay.com/languages/Cantonese.html
http://aapidata.com/blog/wp-content/uploads/2016/10/NORTH-COOC-2F2F-PAPER-2F2F-AAPI-Data-Challenge-Chinese-Diversity_Cooc_Leung.pdf
https://en.wikipedia.org/wiki/Hong_Kong_Americans
https://www.pewsocialtrends.org/fact-sheet/asian-americans-chinese-in-the-u-s/
https://www.migrationpolicy.org/article/chinese-immigrants-united-states#Income_Poverty
https://www.nielsen.com/wp-content/uploads/sites/3/2020/04/nielsen-asian-american-consumer-report-may-2016.pdf
https://www.quora.com/Which-daily-living-expense-item-contributes-the-most-to-the-cost-of-living-in-Hong-Kong
https://slideplayer.com/slide/1640209/
https://vidooly.com/top-youtube-channels/HK/mostviewed
https://www.slideshare.net/DataReportal/digital-2019-hong-kong-january-2019-v01
https://ustr.gov/countries-regions/china-mongolia-taiwan/peoples-republic-china
https://ustr.gov/countries-regions/china-mongolia-taiwan/hong-kong
https://ustr.gov/countries-regions/china/taiwan


 

Capricorn arranges multi channel advertising solutions using independent media, while maximizing brand exposure and customer acquisition.

Since 1999, Capricorn explores opportunities in highly specific ethnic and immigrants markets, beyond what other ad agencies have exploited before.

Capricorn helps to promote companies and organizations looking to reach specific communities:

  • People who have a strong interest in foreign destinations and cultures like Francophiles.
  • Expatriate people who live in the US with a foreign born origin like Australian, Belgian, Brazilian, Dutch, French, German, Greek, Italian, Irish, New Zealander, Portuguese, Swiss, African, Sub Sahara African, Asian, Hispanic.
  • People in the US who speak a specific language like Arabic, Brazilian, Dutch, Cantonese, Creole, French, German, Greek, Hebrew, Italian, Kannada, Mandarin, Portuguese, Spanish, Urdu.


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