Logo
Home Capricorn Solutions Markets References News Contact
Header Image

The Filipino population in the US is estimated at 3,899,000.

We find the highest concentrations of Filipinos in California (1,474,707), Hawaii (342,095), Illinois (139,090), Texas (137,713), Washington (137,083), New Jersey (126,793), New York (126,129), Nevada (123,891), Florida (122,691), Virginia (90,493).

Language

We estimate 1,700,000 people older than five speak Tagalog (including Filipino) at home in the United States.



Characteristics



Spending habits

Filipino spending habits chart


Digital presence



Views from some popular Tagalog Youtube channels



Trade

The Philippines are currently the US' 31st largest goods trading partner with $21.3 billion in total goods trade.
Exports total $8.7 billion. Imports total $12.6 billion.


Sources:
https://en.wikipedia.org/wiki/Demographics_of_Filipino_Americans
https://www.pewsocialtrends.org/fact-sheet/asian-americans-filipinos-in-the-u-s/
https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/nielsen-asian-american-consumer-report-may-2016.pdf
https://fitzvillafuerte.com/infographic-the-spending-habits-of-filipinos.html
https://vidooly.com/top-youtube-channels/PH/mostviewed
https://fr.slideshare.net/DataReportal/digital-2019-philippines-january-2019-v01
https://ustr.gov/countries-regions/southeast-asia-pacific/philippines
https://www.census.gov/foreign-trade/balance/c5650.html


 

Capricorn arranges multi channel advertising solutions using independent media, while maximizing brand exposure and customer acquisition.

Since 1999, Capricorn explores opportunities in highly specific ethnic and immigrants markets, beyond what other ad agencies have exploited before.

Capricorn helps to promote companies and organizations looking to reach specific communities:

  • People who have a strong interest in foreign destinations and cultures like Francophiles.
  • Expatriate people who live in the US with a foreign born origin like Australian, Belgian, Brazilian, Dutch, French, German, Greek, Italian, Irish, New Zealander, Portuguese, Swiss, African, Sub Sahara African, Asian, Hispanic.
  • People in the US who speak a specific language like Arabic, Brazilian, Dutch, Cantonese, Creole, French, German, Greek, Hebrew, Italian, Kannada, Mandarin, Portuguese, Spanish, Urdu.


twitter Facebook Link mail linkedin