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This market is comprised of 3 million people in specific cluster locations and is highly profitable. Arab Americans are from diverse origin countries and live in 10 states mainly.

(1)

Characteristics

Median income for Arab Americans householdd is $60,398.

About 90% of Arab Americans over 25 have a high school diploma with 49% having bachelor degress or higher compare to 32% of Americans at large.

They work in professional sectors with 45% employed in managerial, professional, sales or administrative fields. (2)

A survey of the Modern Language Association indicated that the number of students studying Arabic at USA colleges was 31,554 in 2017 (3)


Trade

Exportation from Arab speaking countries totaled $60,008 billion. Importations totaled $60,046 billion.


Sources:
(1) https://assets.nationbuilder.com/aai/pages/9843/attachments/original/1551198682/Quick_Facts_About_Arab_Americans_2017.pdf?1551198682
(2) https://assets.nationbuilder.com/aai/pages/9843/attachments/original/1551198642/National_Demographics_SubAncestries_2018.pdf?1551198642
(3) https://www.mla.org/content/download/83540/2197676/2016-Enrollments-Short-Report.pdf
(4) https://ustr.gov/countries-regions/europe-middle-east/middle-east/north-africa/united-arab-emirates
      https://ustr.gov/countries-regions/europe-middle-east/middle-east/north-africa/saudi-arabia#
(5) https://www.census.gov/


 

Capricorn arranges multichannel advertising solutions using independent media, while maximizing brand exposure and customer acquisition.

Since 1999, Capricorn explores opportunities in highly specific ethnic and immigrant markets, beyond what other ad agencies have exploited before.

Capricorn helps to promote companies and organizations looking to reach specific communities:

  • People having a strong interest in foreign destinations and cultures
  • Expatriates living in the USA from a foreign origin like France, Italia, Portugual, Cameroon, Germany, Hispanic countries, Africa, Asia or who speak a specific language (Arabic, Creole, English, French, Italian, Spanish).


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