BRAZILIAN
MARKET
IN THE US
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Brazilians
account for 1.4 million
people in the U.S.
population, and are easily
reached due to their
geographic location. Most
Brazilians live on the East
coast, in states such as New
York, New Jersey,
Connecticut and California
on the West Coast. They
are portuguese language
speakers the 4th most spoken
language in the world.
The average age of the
Brazilian population is 35.6
years, with a typical
household comprise of 3 to 4
people. The gender
demographics is about 66%
males and 35% femailes.
34% of Brazilian have
completed 4 or more years of
college compare to 24.4%
of the general
education(1)
Here are some of the most
populated Brazilian ethnic
states (2). |
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Brazilians
send an average of $2.7 billion to
their home country, using services
here in the United States.
Additionally, many brazilian tourist
come to the United States for
diverse products. For example
in 2010, 1.1 million Brazilians
traveled to the United States.
According to the AFP (Agence
France-Press), Brazilians are the
foreign group that spent the most
per capita when traveling in the
U.S.: an average spending of $5400
per visits to the U.S.(3)
compare to Japense who spend
$4,300. Brazil also happens to be
the 8th economy in the world with
continuous growth expected (4).
In fact last year Brazilians spendt
$5.9 billion dollars in the United
States alone!
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98%
of Brazilians immigrants in USA
purchase home country goods
The most popular products they buy
are foods and spices, followed by
Brazilian videos, DVDs and CDS and
clothing
How does your business
stacks in this equation?
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| Foods
and spices |
45.5% |
| Alcohol |
3.8% |
| Cigarettes |
1.6% |
| Clothing |
17.8% |
| Books |
4.9% |
| Newspapers
and magazines |
5.1% |
| Videos,
DVDs, CDs |
20.6% |
| Craft
Items |
0.8% |
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Two-way
trade between the United States and
Brazil has doubled in the past
decade to more than $80 billion in
2010, and investment and capital
flows in both directions. In
the past five years, goods and
services exports more than doubled,
from $18.7 billion in 2004 to $38.8
billion in 2009(5)
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Brazil's top spending sectors for
the average customer.(6)
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| Brazilian
purchased $3.5 million
in 2010 |
Cars |
| 10
million units of phone were
purchased |
Cell
Phone |
| 72%
of Brazilians have credit
cards |
Credit
card |
| $4.7
billion spend on online
shopping |
Online
shopping |
| $15.1 billion
spent in 2010 |
Luxury
products |
| 85%
of Brazilian house howners
in US paid in cash |
Housing |
| $8
billion was spent on travel
in 2011 |
Travel |
| $1.2
billion |
Alcoholic
beverages |
| 24
million cell phone owners
play online games on phone |
Electronics |
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With
all of these profitable
transactions, isn't time you come
out ahead of your competitors, and
claim a solid place in your
indurstry?
At Capricorn we have the means and
experience in reaching markets that
our competitors cannot offer. We
welcome the opportunity to
collaborate with you and your
clients, in reaching the Brazilian
ethnic market based on your desired
criteria and demographics.
(1)
en.wikipedia.org/wiki/Brazilian_American
(2)
slideshare.net/alvaroelima/brazilians-in-theus
(3) huffingtonpost.com/2012/03/11/brazilian-spending-us_n_1337354.html
(4) aatsp.org/?page=adv_why
(5) whitehouse.gov/the-press-office/2011/03/15/fact-sheet-us-brazil-economic-relationship
(6) latinlink.usmediaconsulting.com/2011/11/what-brazilians-buy/
At Capricorn we have the means and
experience in reaching markets that
our competitors cannot offer. Capricorn
can help you reach the Brazilian
population based on your desired
criteria, such as location, age and
gender to give your business a
valuable edge. We can do this
using several methods that we can
taylor to your business needs and
goals. Connecting to this
specific groups will bring will save
money as their main locations are is
in concentrated areas.
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Capricorn sells advertising services using independent media, while maximizing brand exposure and customer acquisition.
Since 1999, Capricorn explores opportunities in highly specific ethnic and immigrants markets, beyond what other ad agencies have exploited before.
Capricorn helps to promote companies and organizations looking to reach specific
communities:
♦ People having a strong interest in foreign destinations and cultures
♦ Expatriates: people living in the US with a foreign origin like French, Italian, Portuguese, Cameroonians, German, Hispanics, Asians… or who speak a specific language (Arabic, English, French, Italian, Spanish…)
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