|
According to the 2015
census the total of sub-Saharan African population in the U.S. is
estimated at 1,716,000. About 459,000 are from a French speaking
country. We find the highest concentration of sub Saharan Africans in
Texas, New York, California, Maryland, Massachusetts and Virginia. (1)  (2)
|
Language
Other than English, top languages spoken were
Kru 13.6 %, Amharic 15.6 % , French 14.3 %, Somali 12.6 %. (3)
|
|
Characteristics
 (4)
|
|
Spending habits
Sub-Saharan African spend the majority of their incomes on food, hair care products and gardening. Then there are the kitchen appliances, car and finally clothing and perfumes. (5)
|
|
Trade
From 2016 to 2018 we have seen a continuous trade increase between the United States and the Sub-Saharan African countries, with export at 15,84 billions and import at 25,07 billions in 2018 (6)
|
|
Sources:
(1) https://www.migrationpolicy.org/article/sub-saharan-african-immigrants-united-states
(2) https://www.migrationpolicy.org/article/sub-saharan-african-immigrants-united-states#Educational_and_Professional_Attainment
(2) https://www.wikipedia.org/
(3) https://scholarship.richmond.edu/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1987&context=honors-theses
(4) http://www.city-data.com/forum/general-u-s/1400224-sub-saharan-african-statistical-portrait.html
(5) http://www.nielsenkorea.com/comm/reports/AfricanAmericanConsumers%20Still%20Vital%20Still%20Growing%202012%20Report_FINAL.pdf
(6) https://www.census.gov/foreign-trade/balance/c0019.html
|
| |
Capricorn
arranges multi channel advertising solutions using independent media,
while maximizing brand exposure and customer acquisition.
Since 1999, Capricorn explores opportunities in highly specific ethnic
and immigrants markets, beyond what other ad agencies have exploited
before.
Capricorn helps to promote companies and organizations looking to reach specific communities:
- People having a strong interest in foreign destinations and cultures
- Expatriates: people living in the US with a foreign origin like
French, Italian, Portuguese, Cameroonians, German, Hispanics, Africa,
Asians…
or who speak a specific language (Arabic, Creole, English,
French, Italian, Spanish…)
|
|
