Netcapricorn

 

The Hispanic Ethnic Market in The US

   


The Hispanic population is the fastest growing segment in the United State comprising of 53 million people (1).At $1.2 trillion of spending power, how much could this market add to your bottom-line? (2)

Capricorn offers not only access to the Hispanic population, but also the different sub-markets and demographics. Are you looking to reach just the Mexican who makes up 65% of the Hispanic population? Is your company looking to reach a slice of this population in Texas or New Jersey only?
Capricorn is able to reach specific locations, country of origin or the population as a whole. And if you are interested in gender demographic, did you know that Hispanic women will soon be representing 30% of all female population in the United States? 86% of household purchase decisions are made by women in the Hispanic household! Facebook now counts 15 million Hispanic in the U.S., and this year Google registered over 100 million visits to Hispanic oriented website.

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Market characteristics:

The Hispanic population is a very young population with the median age being 34 years old, and it is the largest minority in 21 states. It makes up 11.6 million households with 65.7% of those household being a 2 parents home, and 74% who are 5 years and older are Spanish speakers. The median income for the Hispanic household stands at $38, 624 in 2011, and over 63% hold a high school diploma. You should also realize that well over$350 billion is generated by businesses owed by Hispanics yearly in the US (2)

Trade:

Business between the United States and Latin America has amounted to $800 billion, with 58% coming from Mexico. 13 of Latin American countries import high amount of goods from United States, including Chile, Venezuela, Honduras, Mexico and Guatemala. U.S. Latinos accounted for 11%, or $2.2 billion, of total e-commerce purchases made across the United States in the first quarter of 2012. This segment contributed 34.8% of the growth in the technology, telecommunications and entertainment industries. The Hispanic population spends a higher percentage in food, household items and communications than the rest of the population. (4)

US export to Hispanic countries has continues to grow over the past 3 years past 183 billion as of 2012.

chart 2 4

In parallel, the United States was the largest foreign investor in Mexico, as well as in Costa Rica, Guatemala, Honduras, and Paraguay. Most of this money concentrated on manufacturing, especially the chemical and the automobile industries (5)


At Capricorn we understand the values of the companies who choose to collaborate with us, and provide customized solutions to achieve their target goals. Capricorn has the means and experience to reach markets that our competitors cannot offer.
Capricorn's options to reach the Hispanic population includes: a catalog of criteria & demographics, sub-demographics such age, FB users, ect.... Other available ethnic segments include: French, Brazilians, Belgium, and more

ALL PIC


Capricorn on the Ethnic Market

 
Here are some of the solutions Capricorn offers to give your company or clients high level of exposure to the Hispanic Ethnic Market:
 
-      Positioning in Search Engines - Purchase of Keywords:: geographic, demographic, language, selections through FaceBook, Google, Yahoo, MSN, Bing with guaranteed number of clicks.
-       Online traditional visual visibility : reach targeted audiences with the appropriate format using BtoB or BtoC.
-       Traditional media : press, TV, Radio, as an example,
-       Advertorials : dedicated exposure to create a PR buzz of your service or products in the Hispanic community.
-       SEO : Services of optimization of your website, positioning of keywords, submission on directories, with 3rd party evaluation and ranking.
-       Direct Marketing : postal, email, telephone, BtoC, BtoB.
-       On Site : events sponsoring: get your brands to Hispanic events, organizations, restaurants, stores, cultural events and other platforms.

 

Some examples of our campaigns for Dish Network: 

             advertising imgage 3

Some references:

REFERENCES

Client Testimonies



More information

To learn more about Capricorn Network or discuss other possibilities, Please contact:

Cyril Toullier
Sales Director
Toullier@netcapricorn.com		 David Woodley
Sales Coordination
David@netcapricorn.com		 Kate Jean-Louis
Marketing Executive
Kate@netcapricorn.com


Sources:

(1) infoplease.com/spot/hhmcensus1.html
(2) nielsen.com/us/en/newswire/2013/latinas-are-a-driving-force-behind-hispanic-purchasing-power-in-.html
(3) pewhispanic.org/2013/02/15/statistical-portrait-of-hispanics-in-the-united-states-2011/#21
(4) ahaa.org/default.asp?contentID=161
(5) blogs.cfr.org/oneil/2012/11/16/u-s-latin-america-economic-ties/